Anzahl der Einträge: 6. Konferenzveröffentlichung
Ahearne, Michael ; Haumann, Till ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Wieseke, Jan
Challenging the Bounds of Marketing thoughts on Identification: A Relational Perspective.
Rindfleisch, Aric
AMA Winter and Summer Educators' Conference Proceedings
24
147-148
In: Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013
(2013)
Chicago, Ill. ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2013
(Las Vegas, Nev.)
[Konferenzveröffentlichung]
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Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Herbst, Laura
The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services.
Rindfleisch, Aric
AMA Educators' Proceedings
24
207-208
In: AMA Winter Marketing Educators’ Conference 2013 : Challenging the Bounds of Marketing Thought : Las Vegas, Nevada, USA, 15-17 February 2013
(2013)
Chicago, IL ; Red Hook, NY
2013 AMA Winter Marketing Educators' Conference
(Las Vegas, Nev.)
[Konferenzveröffentlichung]
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Prigge, Jana-Kristin ; Fürst, Andreas ; Homburg, Christian
Marketing-Mix Centralization in Subsidiaries: How Much is Enough or Too Much?
Rindfleisch, Aric
AMA Winter and Summer Educators' Conference Proceedings
24
393
In: Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013
(2013)
Red Hook, NY
[Konferenzveröffentlichung]
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Wieseke, Jan ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Scheidler, Sabrina
Talk is silver; silence is golden? A field-experimental study on determinants of successful CSR communication.
Rindfleisch, Aric
AMA Educators' Proceedings
24
57
In: Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013
(2013)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2013
(Las Vegas, NV)
[Konferenzveröffentlichung]
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