A cross-cultural study: Effect of robot appearance and task


Li, Dingjun ; Rau, P. L. Patrick ; Li, Ye


Dokumenttyp: Zeitschriftenartikel
Erscheinungsjahr: 2010
Titel einer Zeitschrift oder einer Reihe: International Journal of Social Robotics
Band: 2
Heft: 2
Seitenbereich: 175-186
Ort der Veröffentlichung: Dordrecht
Verlag: Springer
ISSN: 1875-4791
Sprache der Veröffentlichung: Englisch
Einrichtung: Fakultät für Betriebswirtschaftslehre > Wirtschaftsinformatik IV (Mädche -2015)
Fachgebiet: 330 Wirtschaft
Abstract: This study investigates the effects of culture, robot appearance and task on human-robot interaction. We propose a model with culture (Chinese, Korean and German), robot appearance (anthropomorphic, zoomorphic and machinelike) and task (teaching, guide, entertainment and security guard) as factors, and analyze these factors’ effects on the robot’s likeability, and people’s active response to, engagement with, trust in and satisfaction with the robot. We conducted a laboratory experiment with 108 participants to test the model and performed Repeated ANOVA and Kruskal Wallis Test on the data. The results show that cultural differences exist in participants’ perception of likeability, engagement, trust and satisfaction; a robot’s appearance affects its likeability, while the task affects participants’ active response and engagement. We found the participants expected the robot appearance to match its task only in the interview but not in the subjective ratings. Interaction between culture and task indicates that participants from low-context cultures may have significantly decreased engagement when the sociability of a task is lowered. We found strong and positive correlations between interaction performance (active response and engagement) and preference (likeability, trust and satisfaction) in the human-robot interaction.

Dieser Eintrag ist Teil der Universitätsbibliographie.




+ Zitationsbeispiel und Export

Li, Dingjun ; Rau, P. L. Patrick ; Li, Ye (2010) A cross-cultural study: Effect of robot appearance and task. International Journal of Social Robotics 2 2 175-186 [Zeitschriftenartikel]



+ Suche Autoren in

+ Aufruf-Statistik

Aufrufe im letzten Jahr

Detailierte Angaben



Sie haben einen Fehler gefunden? Teilen Sie uns Ihren Korrekturwunsch bitte hier mit: E-Mail


Actions (login required)

Eintrag anzeigen Eintrag anzeigen