Effects of the use of English in non-English advertising contexts: An eyetracking approach


Thoma, Dieter


URL: http://www.corporatecomm.org/wp-content/uploads/20...
Document Type: Conference or workshop publication
Year of publication: 2013
Book title: CCI Proceedings : Conference on Corporate Communication 2013, June 4 - 7, 2013, Baruch College/CUNY, New York, New York
Page range: 159-168
Date of the conference: June 4-7, 2013
Author/Publisher of the book
(only the first ones mentioned)
:
Genest, Christina M.
Place of publication: New York, NY
Publishing house: CCI
Publication language: English
Institution: School of Humanities > Anglistik I - Anglistische Linguistik (Tracy 1995-)
Subject: 400 Language, linguistics
Additional information: Online-Ressource

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Thoma, Dieter (2013) Effects of the use of English in non-English advertising contexts: An eyetracking approach. In: CCI Proceedings : Conference on Corporate Communication 2013, June 4 - 7, 2013, Baruch College/CUNY, New York, New York 2013 New York, NY [Conference or workshop publication]



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