Back to overview
Export results as [feed] RSS 1.0 [feed] RSS 2.0
Order by: Year of publication | Authors | Document Type | No order
Skip to: 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1998 | 1997 | 1996

2019

Gruner, Richard L. ; Vomberg, Arnd ; Homburg, Christian ; Lukas, Bryan A. (2019) Supporting new product launches with social media communication and online advertising: Sales volume and profit implications. Journal of Product Innovation Management 36 2 172-195 [Article]

Homburg, Christian ; Wielgos, Dominik ; Kühnl, Christina (2019) Digital business capability and its effect on firm performance. In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX 2019 Chicago, IL ; Red Hook, NY [Conference or workshop publication]

2018

Lauer, Karin (2018) Strategische Preisgestaltung in Offline- und Online-Vertriebskanälen : Determinanten und Auswirkungen auf das Verhalten von Konsumenten. Mannheim [Doctoral dissertation]

Bamberger, Boas ; Bechtoldt, Myriam N. (2018) Leveraging video game data for personnel assessment. [Conference presentation]

Röcker, Leonie (2018) Management von Führungskräften in Marketing und Vertrieb : der Einfluss von Persönlichkeit, Führungsstil und Kontrollmechanismen. Mannheim [Doctoral dissertation]

Weeth, Alexander (2018) Kognitive Verzerrungen bei Managemententscheidungen : experimentelle Untersuchungen zum organisationalen Kontext in der Neuproduktentwicklung. Mannheim [Doctoral dissertation]

Theel, Marcus ; Homburg, Christian ; Hohenberg, Sebastian (2018) Marketing excellence: Conceptual considerations and empirical evidence. In: 2018 Global Marketing Conference Proceedings 2018 Changwon, Gyeongnam, Korea [Conference or workshop publication]

2017

Fürst, Andreas ; Leimbach, Martin ; Prigge, Jana-Kristin (2017) Organizational multichannel differentiation : an analysis of its impact on channel relationships and company sales success. Journal of Marketing : JM 81 1 59-82 [Article]

Hehlmann, Corinna (2017) Strategische Bedeutung kulturabhängiger Konsumentenreaktionen : eine interkulturelle Untersuchung zu Reaktionen von Konsumenten auf das Verhalten von Unternehmen. Mannheim [Doctoral dissertation]

Homburg, Christian ; Jozic, Danijel ; Kühnl, Christina (2017) Customer experience management: toward implementing an evolving marketing concept. Journal of the Academy of Marketing Science 45 3 377-401 [Article]

Homburg, Christian ; Hoisl, Karin ; Steffen, Sascha (2017) Mannheim business research insights. Open Access Mannheim [Report]
[img]
Preview

2016

Hohenberg, Sebastian ; Homburg, Christian (2016) Motivating sales reps for innovation selling in different cultures. Journal of Marketing : JM 80 2 101-120 [Article]

Homburg, Christian (2016) Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen. Wiesbaden [Book]

Röcker, Leonie ; Homburg, Christian ; Vomberg, Arnd (2016) Which Characteristics Make a Difference? Comparing Successful Managers in Marketing and Sales. [Conference presentation]

Mühlhäuser, Stephan (2016) Die Erfolgsauswirkungen der Vertriebsstruktur : eine empirische Untersuchung im Mehrkanalkontext. Mannheim [Doctoral dissertation]

Schwemmle, Martin (2016) Produktdesign : eine empirische Untersuchung zu Definition, Messung und Auswirkungen auf das Verhalten von Konsumente. Mannheim [Doctoral dissertation]

Homburg, Christian ; Sieberz, Isabell ; Prigge, Jana-Kristin (2016) Situative Erfolgsauswirkungen der Vertriebsintegration in die Produktentwicklung. Mannheim [Working paper]

Homburg, Christian ; Hehlmann, Corinna ; Prigge, Jana-Kristin (2016) Kulturabhängige Kundenreaktionen auf Unternehmensverhalten und die Rolle der Identifikation von Kunden mit Unternehmen. Mannheim [Working paper]

2015

Homburg, Christian ; Vomberg, Arnd ; Enke, Margit ; Grimm, Philipp H. (2015) The Loss of the Marketing Department’s Influence: Is It really Happening? And Why Worry? Journal of the Academy of Marketing Science 43 1 1-13 [Article]

Vomberg, Arnd ; Homburg, Christian ; Bornemann, Torsten (2015) Talented people and strong brands: The contribution of human capital and brand equity to firm value. Strategic Management Journal 36 13 2122-2131 [Article]

Homburg, Christian ; Schwemmle, Martin ; Kühnl, Christina (2015) New Product Design: Concept, Measurement, and Consequences. Journal of Marketing : JM 79 3 41-56 [Article]

Kühnl, Christina ; Homburg, Christian ; Fürst, Andreas ; Staritz, Matthias (2015) A taxonomic perspective on the value creation chain. In: EMAC 2015, Leuven, May 26-29 : collaboration in research 2015 Leuven [Conference or workshop publication]

Homburg, Christian ; Jozic, Danijel ; Kühnl, Christina (2015) A grounded theory of customer experience management. In: Leveraging new technologies to create value : AMA Summer Educators' Conference 2014 ; San Francisco, California, 1 - 3 August 2014 2015 Red Hook, NY [Conference or workshop publication]

Homburg, Christian (2015) Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung. Wiesbaden [Book]

Bornemann, Torsten ; Schöler, Lisa ; Homburg, Christian (2015) In the Eye of the Beholder? The Effect of Product Appearannce on Shareholder Value. The Journal of Product Innovation Management 32 5 704-715 [Article]

Homburg, Christian ; Ehm, Laura ; Artz, Martin (2015) Measuring and managing consumer sentiment in an online community environment. Journal of Marketing Research : JMR 52 5 629-641 [Article]

Prigge, Jana-Kristin ; Dietz, Beatrix ; Homburg, Christian ; Hoyer, Wayne D. ; Burton, Jennifer L. (2015) Patient empowerment : a cross-disease exploration of antecedents and consequences. International Journal of Research in Marketing : IJRM 32 4 375-386 [Article]

Mühlhäuser, Stephan ; Homburg, Christian ; Vomberg, Arnd (2015) Investigating the Role of Continuity and Change in Sales Systems: An Ambidextrous Perspective. [Conference presentation]

Jozic, Danijel (2015) Customer experience management. Open Access Mannheim [Doctoral dissertation]
[img]
Preview

Homburg, Christian ; Jozic, Danijel ; Kühnl, Christina (2015) Customer Journey Experience: Ausgestaltung und Auswirkungen. Mannheim [Working paper]

Homburg, Christian ; Schwemmle, Martin ; Kühnl, Christina (2015) Produktdesign, Marken und das Selbst: Wie Kongruenz das Konsumentenverhalten beeinflusst. Mannheim [Working paper]

Hohenberg, Sebastian (2015) Mitarbeiterorientierte Vertriebssteuerung : Erfolgsfaktoren und Gestaltungsmöglichkeiten auf Basis einer internationalen Untersuchung. Mannheim [Doctoral dissertation]

Homburg, Christian ; Vomberg, Arnd (2015) Machtverlust der Marketingabteilung - Bedrohung für den Unternehmenserfolg? Mannheim [Working paper]

Homburg, Christian ; Mühlhäuser, Stephan ; Vomberg, Arnd (2015) Der Einfluss von Stabilität und Flexibilität auf den Vertriebserfolg. Mannheim [Working paper]

Homburg, Christian ; Hohenberg, Sebastian (2015) Welche Anreize für welche Kulturen? Vertriebssteuerung im interkulturellen Kontext. Mannheim [Working paper]

2014

Homburg, Christian ; Kühnl, Christina (2014) Is the more always better? A comparative study of success drivers in new product and new service development. Journal of Business Research : JBR 67 7 1360-1367 [Article]

Homburg, Christian ; Lauer, Karin ; Vomberg, Arnd (2014) Multichannel Pricing - Status Quo und zukünftige Entwicklungen. Mannheim [Working paper]

Vomberg, Arnd (2014) Brand Equity and Strategic Human Resource Management: Can Companies Bask in the Glory of Their Brands? [Conference presentation]

Homburg, Christian ; Imschloß, Monika ; Kühnl, Christina (2014) How Music Touches: Investigating the Influence of Sounds on Haptics. In: AMA Winter Marketing Educators' Conference 2014 : Engaging customers ; Orlando, Florida, USA, 21 - 23 February 2014 2014 Red Hook, NY [Conference or workshop publication]

Homburg, Christian (2014) Grundlagen des Marketingmanagements : Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung. Wiesbaden [Book]

Homburg, Christian ; Vollmayr, Josef ; Hahn, Alexander (2014) Firm Value Creation Through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China. Journal of Marketing : JM 78 3 38-61 [Article]

Homburg, Christian ; Wilczek, Halina ; Hahn, Alexander (2014) Looking Beyond the Horizon: How to Approach the Customers' Customers in Business-to-Business Markets. Journal of Marketing : JM 78 5 58-77 [Article]

Homburg, Christian ; Hahn, Alexander ; Bornemann, Torsten ; Sandner, Philipp (2014) The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy. Journal of Marketing Research : JMR 51 5 625-644 [Article]

Gruner, Richard L. ; Homburg, Christian ; Lukas, Bryan A. (2014) Firm-hosted online brand communities and new product success. Journal of the Academy of Marketing Science 42 1 29-48 [Article]

Homburg, Christian ; Bornemann, Torsten ; Kretzer, Max (2014) Delusive perception - antecedents and consequences of salespeople's misperception of customer commitment. Journal of the Academy of Marketing Science 42 2 137-153 [Article]

Homburg, Christian ; Allmann, Jan ; Klarmann, Martin (2014) Internal and external price search in industrial buying: The moderating role of customer satisfaction. Journal of Business Research : JBR 67 8 1581-1588 [Article]

Homburg, Christian ; Totzek, Dirk ; Krämer, Melanie (2014) How price complexity takes its toll: The neglected role of a simplicity bias and fairness in price evaluations. Journal of Business Research : JBR 67 6 1114-1122 [Article]

Homburg, Christian ; Prigge, Jana-Kristin (2014) Exploring Subsidiary Desire for Autonomy: A Conceptual Framework and Empirical Findings. Journal of International Marketing : JIM 22 4 21-43 [Article]

Homburg, Christian ; Staritz, Matthias ; Bingemer, Stephan (2014) Commodity-Differenzierung - Ein branchenübergreifender Ansatz. Wiesbaden 27-50 [Book chapter]

Homburg, Christian ; Schwemmle, Martin ; Kühnl, Christina (2014) Produktdesign: Dimensionen, Messung und Auswirkungen. Mannheim [Working paper]

Homburg, Christian ; Sieberz, Isabell ; Prigge, Jana-Kristin (2014) Einbindung des Vertriebs in die Produktentwicklung. Mannheim [Working paper]

Homburg, Christian ; Hohenberg, Sebastian ; Hahn, Alexander (2014) Welche Anreize für welchen Mitarbeiter? Vertriebssteuerung im Innovationskontext. Mannheim [Working paper]

Homburg, Christian ; Hehlmann, Corinna ; Prigge, Jana-Kristin (2014) Preiserhöhungen in einem internationalen Kontext. Mannheim [Working paper]

Ott, Evelyn (2014) Preisverhandlungen auf Business-to-Business-Märkten : eine empirische Untersuchung zum Einfluss von Zielvorgaben und Täuschung. Mannheim [Doctoral dissertation]

Imschloß, Monika (2014) Multisensorisches Marketing : eine empirische Untersuchung zum Einfluss auditiver und haptischer Reize auf das Konsumentenverhalten. Mannheim [Doctoral dissertation]

Wilczek, Halina (2014) Mehrstufiges Marketing auf Business-to-Business-Märkten : Gestaltungsmöglichkeiten und Erfolgsbeitrag des Marketing gegenüber den Kunden der Kunden. Mannheim [Doctoral dissertation]

Vollmayr, Josef (2014) Die Gestaltung des Vertriebssystems : Erfolgsfaktoren und finanzielle Auswirkungen. Mannheim [Doctoral dissertation]

Homburg, Christian ; Wilczek, Halina (2014) Mehrstufiges Marketing: Erfolgswirkungen und Erfolgsfaktoren. Mannheim [Working paper]

2013

Homburg, Christian ; Fürst, Andreas ; Ehrmann, Thomas ; Scheinker, Eugen (2013) Incumbents' Defense Strategies: A Comparison of Deterrence and Shakeout Strategy Based on Evolutionary Game Theory. Journal of the Academy of Marketing Science 41 2 185-205 [Article]

Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Krohmer, Harley (2013) Marketing Management : A Contemporary Perspective. London [u.a.] [Book]

Homburg, Christian ; Schäfer, Heiko ; Schneider, Janna (2013) Sales Excellence : Vertriebsmanagement mit System. Wiesbaden [Book]

Homburg, Christian ; Imschloß, Monika ; Kühnl, Christina (2013) Multisensorisches Marketing: Beeinflussung der haptischen Weichheitswahrnehmung durch Musik. Mannheim [Working paper]

Kühnl, Christina ; Mantau, Alexandra (2013) Same sound, same preference? Investigating sound symbolism effects in international brand names. International Journal of Research in Marketing : IJRM 30 4 417-420 [Article]

Kühnl, Christina ; Prigge, Jana-Kristin (2013) Kundenpriorisierung zur Wahrung profitabler Geschäftsbeziehungen. Wiesbaden 549-577 [Book chapter]

Homburg, Christian ; Imschloß, Monika ; Kühnl, Christina (2013) No More "Lost in Translation" by Applying Sound Symbolism in International Brand Names. [Conference presentation]

Prigge, Jana-Kristin ; Fürst, Andreas ; Homburg, Christian (2013) Marketing-Mix Centralization in Subsidiaries: How Much is Enough or Too Much? In: Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013 2013 Red Hook, NY [Conference or workshop publication]

Homburg, Christian ; Prigge, Jana-Kristin ; Bohrer, Laura (2013) Stimulating Customer Engagement and Referral Behavior Using Social Network Information Services. In: Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013 2013 Red Hook, NY [Conference or workshop publication]

Bruhn, Manfred and Homburg, Christian (2013) Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM. Wiesbaden [Book]

Homburg, Christian ; Klarmann, Martin ; Totzek, Dirk (2013) Using Multi-Informant Designs to Adress Key Informant and Common Method Bias. Wiesbaden 81-102 [Book chapter]

Kühnl, Christina ; Mantau, Alexandra (2013) No more "Lost in Translation" by Applying Sound Symbolism in International Brand Names. In: Lost in translation : marketing in an interconnected world; EMAC 42nd Annual Conference, Istanbul, June 4-7, 2013; conference proceedings 2013 Istanbul [Conference or workshop publication]

Homburg, Christian ; Wilczek, Halina ; Hahn, Alexander (2013) Multi-Stage Marketing: How to Approach the Customers' Customers in B2B Markets. Mannheim [Working paper]

Homburg, Christian ; Stierl, Marcel ; Bornemann, Torsten (2013) Corporate Social Responsibility in Business-to-Business Markets : How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement. Journal of Marketing : JM 77 6 54-72 [Article]

Stierl, Marcel (2013) Corporate Social Responsibility : eine Analyse aus Anbieter- und Kundenperspektive in Business-to-Business-Märkten. Mannheim [Doctoral dissertation]

Bohrer, Laura (2013) Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation. Mannheim [Doctoral dissertation]

Homburg, Christian ; Vomberg, Arnd ; Bornemann, Torsten (2013) The Impact of Marketing and HR on Firm Value. Mannheim [Working paper]

Kühnl, Christina ; Mantau, Alexandra (2013) Der Klang von Marken: Lautsymbolik in internationalen Markennamen. Mannheim [Working paper]

Homburg, Christian ; Jozic, Danijel ; Kühnl, Christina (2013) Customer Experience Management. Open Access Mannheim [Working paper]
[img]
Preview

2012

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian ; Heß, Silke C. (2012) The Impact of Externally Directed and Internally Directed Market Launch Management on New Product Success. Mannheim [Working paper]

Hahn, Alexander (2012) Die Rolle des Marketing für die Ressourcenakquise junger Technologieunternehmen. Mannheim [Doctoral dissertation]

Homburg, Christian (2012) Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen. Wiesbaden [Book]

Homburg, Christian ; Stock-Homburg, Ruth (2012) Theoretische Perspektiven zur Kundenzufriedenheit. Wiesbaden 17-52 [Book chapter]

Homburg, Christian ; Bucerius, Matthias (2012) Kundenzufriedenheit als Managementherausforderung. Wiesbaden 53-91 [Book chapter]

Homburg, Christian ; Klarmann, Martin (2012) Die indirekte Wichtigkeitsbestimmung im Rhamen von Kundenzufriedenheitsuntersuchungen: Probleme und Lösungsansätze. Wiesbaden 189-225 [Book chapter]

Homburg, Christian ; Koschate, Nicole ; Wiegner, Christian M. (2012) Customer Satisfaction and Elapsed Time since Purchase as Drivers of Price Knowledge. Psychology & Marketing 29 2 76-86 [Article]

Homburg, Christian ; Fürst, Andreas ; Kühnl, Christina (2012) Ensuring international competitiveness: a configurative approach to foreign marketing subsidiaries. Journal of the Academy of Marketing Science 40 2 290-312 [Article]

Homburg, Christian (2012) Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung. Wiesbaden [Book]

Luo, Xueming ; Wieseke, Jan ; Homburg, Christian (2012) Incentivizing CEOs to build customer- and employee-firm relations for higher customer satisfaction and firm value. Journal of the Academy of Marketing Science 40 6 745-758 [Article]

Homburg, Christian (2012) Grundlagen des Marketingmanagements : Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung. Wiesbaden [Book]

Homburg, Christian ; Artz, Martin ; Wieseke, Jan (2012) Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance? Journal of Marketing : JM 76 3 56-77 [Article]

Homburg, Christian ; Klarmann, Martin ; Staritz, Sabine (2012) Downsizing at the Interface with the Customer: The Role of Customer Uncertainty and Downsizing Communication. Journal of Marketing : JM 76 3 112-130 [Article]

Homburg, Christian ; Stock-Homburg, Ruth (2012) Der kundenorientierte Mitarbeiter : bewerten, begeistern, bewegen. Wiesbaden [Book]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian ; Hildesheim, Andreas (2012) The Specific Role of Sales Force Integration in New Product Development. Mannheim [Working paper]

Homburg, Christian ; Jensen, Ove ; Hahn, Alexander (2012) How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority. Journal of Marketing : JM 76 5 49-69 [Article]

Homburg, Christian ; Vollmayr, Josef (2012) Vertriebserfahrung zahlt sich aus. High Potential 2012 1 22-25 [Article]

Artz, Martin ; Homburg, Christian ; Rajab, Thomas (2012) Performance-Measurement System Design and Functional Strategic Decision Influence: The Role of Performance-Measure Properties. Accounting, Organizations and Society 37 7 445-460 [Article]

Homburg, Christian ; Klarmann, Martin ; Reimann, Martin ; Schilke, Oliver (2012) What Drives Key Informant Accuracy? Journal of Marketing Research : JMR 49 4 594-608 [Article]

Homburg, Christian ; Vollmayr, Josef ; Hahn, Alexander (2012) The Performance Implications and Success Factors of Channel Design and Channel Management on B2B Markets. Mannheim [Working paper]

Homburg, Christian ; Hahn, Alexander (2012) The Performance Impact of the Organization of Pricing in B2B Firms. Mannheim [Working paper]

Homburg, Christian ; Ott, Evelyn ; Totzek, Dirk (2012) How to Successfully Conduct Price Negotiations in Business Markets. Mannheim [Working paper]

Homburg, Christian ; Allmann, Jan ; Totzek, Dirk (2012) The Profit Impact of Price Fairness in Buyer-Seller Relationships. Mannheim [Working paper]

Vomberg, Arnd ; Bornemann, Torsten ; Homburg, Christian (2012) Strategic Resources and Value Creation: Combining Marketing- and HR-Perspectives. [Conference presentation]

Homburg, Christian ; Totzek, Dirk (2012) Pricing Issues in B2B-Markets. [Conference presentation]

Homburg, Christian ; Allmann, Jan ; Totzek, Dirk (2012) Inaccurate Price Fairness Judgments by Suppliers in Buyer-Seller Relationships: Preconditions and Outcomes. [Conference presentation]

Homburg, Christian ; Stierl, Marcel ; Bornemann, Torsten (2012) Customer Outcomes of Corporate Social Responsibility in Supplier-Customer Relationships. In: Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; Chicago, Illinois, USA, 17 - 19 August 2012 2012 Red Hook, NY [Conference or workshop publication]

Prigge, Jana-Kristin ; Homburg, Christian ; Fürst, Andreas (2012) Removing the Product, but Retaining the Customer: How to Manage Opportunities and Threats of Product Eliminations. [Conference presentation]

Bornemann, Torsten ; Schöler, Lisa ; Homburg, Christian (2012) Shareholder Value Implications of Product Design - The Role of Aesthetic, Ergonomic, and Symbolic Value. [Conference presentation]

Vomberg, Arnd ; Bornemann, Torsten ; Homburg, Christian (2012) Strategic Resources and Value Creation: Combining Marketing- and HR-Perspectives. [Conference presentation]

Bornemann, Torsten ; Homburg, Christian ; Kretzer, Max (2012) Salespeople's Misperception of Customer Commitment - A Neglected Danger for Customer Relationships. In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA 2012 Chicago, Ill. ; Red Hook, NY [Conference or workshop publication]

Bornemann, Torsten ; Homburg, Christian ; Hahn, Alexander (2012) The Value Relevance of Chief Marketing Officers for the IPO of Startups. [Conference presentation]

Homburg, Christian ; Imschloß, Monika (2012) Between Too Much and Too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments. [Conference presentation]

Klarmann, Martin ; Homburg, Christian ; Habel, Johann (2012) Customer Reactions to Massive Workforce Reductions: When is Satisfaction Affected? In: Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; Chicago, Illinois, USA, 17 - 19 August 2012 2012 Red Hook, NY [Conference or workshop publication]

Kühnl, Christina (2012) Firm-Internal Consequences of Customer Integration in New Product Development. [Conference presentation]

Homburg, Christian ; Kühnl, Christina ; Wieseke, Jan (2012) Will it Ever Fly? The Neglected Role of the Firm-Internal Uncertainty-Adoption-Performance Chain. In: Marketing Theory and Applications : Proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA 2012 Red Hook, NY [Conference or workshop publication]

Homburg, Christian ; Schäfer, Heiko ; Schneider, Janna (2012) Sales Excellence : Systematic Sales Management. Berlin [u.a.] [Book]

Kühnl, Christina ; Goecke, Caroline (2012) Firm-internal Consequences of Customer Integration in New Product Development. In: Marketing to citizens : going beyond customers and consumers; 41th EMAC Conference, Lisbon, 22-25 May 2012; conference proceedings 2012 Lisbon [Conference or workshop publication]

Imschloß, Monika ; Homburg, Christian ; Kühnl, Christina (2012) Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments. In: Marketing to citizens : going beyond customers and consumers; 41th EMAC Conference, Lisbon, 22-25 May 2012; conference proceedings 2012 Lisbon [Conference or workshop publication]

Meinert, Britta (2012) Strategische Orientierungen im Marketing : Erfolgsauswirkungen und Interaktionen von Kunden-, Wettbewerbs- und Innovationsorientierung. Mannheim [Doctoral dissertation]

Kretzer, Max (2012) Effektivität der Marktbearbeitung in der Pharmabranche : von der transaktionalen zur relationalen Marktbearbeitung. Mannheim [Doctoral dissertation]

Esser, Silke (2012) Subkulturen im Unternehmen : Messung und Auswirkungen auf organisationale Entscheidungen. Mannheim [Doctoral dissertation]

Allmann, Jan (2012) Pricing in Business-to-Business-Geschäftsbeziehungen : eine Analyse der Preissuche und der Preisfairness. Mannheim [Doctoral dissertation]

Homburg, Christian ; Stierl, Marcel ; Bornemann, Torsten (2012) Corporate Social Responsibility in Business-to-Business Markets. Mannheim [Working paper]

Homburg, Christian ; Totzek, Dirk (2012) Rules for Successful Competitive Pricing in Business Markets. Mannheim [Working paper]

Homburg, Christian ; Imschloß, Monika ; Kühnl, Christina (2012) Of Dollars and Senses - Does Multisensory Marketing Pay Off? Mannheim [Working paper]

2011

Homburg, Christian (2011) Übungsbuch Marketingmanagement : Aufgaben und Lösungen. Wiesbaden [Book]

Homburg, Christian ; Müller, Michael ; Klarmann, Martin (2011) When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters. Journal of Marketing : JM 75 2 55-74 [Article]

Homburg, Christian ; Totzek, Dirk (2011) Preismanagement auf Business-to-Business-Märkten. Wiesbaden [Book]

Totzek, Dirk (2011) Preisverhalten im Wettbewerb: Eine empirische Untersuchung von Einflussfaktoren und Auswirkungen im Business-to-Business-Kontext. Wiesbaden [Book]

Homburg, Christian ; Müller, Michael ; Klarmann, Martin (2011) When does Salespeople's Customer Orientation lead to Customer Loyalty? The Differential Effects of Relational and Functional Customer Orientation. Journal of the Academy of Marketing Science 39 6 795-812 [Article]

Homburg, Christian and Wieseke, Jan (2011) Handbuch Vertriebsmanagement : Strategie, Führung, Informationsmanagement, CRM. Wiesbaden [Book]

Homburg, Christian ; Totzek, Dirk (2011) Das eigene Geschäftsmodell verstehen. Sales-Business : das Entscheidermagazin für Vertrieb und Marketing 20 7/8 18-20 [Article]

Homburg, Christian ; Wieseke, Jan (2011) Professionelles Vertriebsmanagement - Der Status Quo in Forschung und Praxis. Wiesbaden 3-31 [Book chapter]

Homburg, Christian ; Droll, Mathias ; Totzek, Dirk (2011) Kundenpriorisierung in der Marktbearbeitung: Erfolgswirkung und Erfolgsfaktoren der Umsetzung. Wiesbaden 105-122 [Book chapter]

Homburg, Christian ; Artz, Martin (2011) Erfolgsfaktoren der Steuerung der Marktbearbeitung. Wiesbaden 5-23 [Book chapter]

Homburg, Christian ; Kühnl, Christina (2011) Nichtlineare Effekte im Management von Dienstleistungen: Eine vergleichende Studie. Wiesbaden 101-123 [Book chapter]

Homburg, Christian ; Totzek, Dirk (2011) Preismanagement auf B2B-Märkten: Zentrale Entscheidungsfelder und Erfolgsfaktoren. Wiesbaden 13-69 [Book chapter]

Homburg, Christian ; Staritz, Matthias ; Bingemer, Stephan (2011) Commoditiy-Differenzierung: Ein branchenübergreifender Ansatz. Wiesbaden 31-56 [Book chapter]

Bornemann, Torsten ; Homburg, Christian (2011) Psychological Distance and the Dual Role of Price. Journal of Consumer Research : JCR 38 3 490-504 [Article]

Homburg, Christian ; Wieseke, Jan ; Lukas, Bryan A. ; Mikolon, Sven (2011) When salespeople develop negative headquarters stereotypes: performance effects and managerial remedies. Open Access Journal of the Academy of Marketing Science 39 5 664-682 [Article]
[img]
Preview

Homburg, Christian ; Wieseke, Jan ; Lukas, Bryan A. ; Mikolon, Sven (2011) When Salespeople Harbor Negative Stereotypes of their Corporate Headquarters : How Harmful is it and How can it be Avoided. Open Access Mannheim [Working paper]
[img]
Preview

Homburg, Christian ; Totzek, Dirk (2011) The Effects of Organizational Price Perceptions and Incentives on Price Concessions in B2B-Markets. [Conference presentation]

Homburg, Christian ; Allmann, Jan ; Totzek, Dirk (2011) The Differential Profit Impact of Distributive, Procedural, and Interactional Price Fairness in Buyer-Seller Relationships. In: Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; San Francisco, California, USA, 5 - 7 August 2011 2011 Chicago, IL ; Red Hook, NY [Conference or workshop publication]

Homburg, Christian ; Totzek, Dirk ; Krämer, Melanie (2011) Do Customers Prefer Many Tariff Options? The Role of Perceived Costs and Benefits of Variety in Pricing. In: The sustainable global marketplace : proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA, May 24-27, 2011 ; 40th anniversary conference 2011 Ruston, LA ; Cham [Conference or workshop publication]

Bornemann, Torsten ; Homburg, Christian ; Schöler, Lisa (2011) Which Dimensions of Product Design Drive Shareholder Value? The Role of Aesthetic, Ergonomic, and Symbolic Value. [Conference presentation]

Bornemann, Torsten ; Köstlin, Hanna (2011) "Good" Design - A Universal Competitive Advantage? In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA 2011 Red Hook, NY [Conference or workshop publication]

Homburg, Christian ; Kühnl, Christina ; Wieseke, Jan (2011) Firm-Internal Drivers of New Product Performance: The Neglected Role of Internal Adoption and Perceived New Product Uncertainty. In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA 2011 Chicago, IL ; Red Hook, NY [Conference or workshop publication]

Homburg, Christian ; Kühnl, Christina (2011) Apples and Apples or Apples and Oranges? A Comparative Analysis of Success Drivers in New Product and New Service Development. In: AMA Summer Educators Conference 2010 : Enhancing knowledge development in marketing, Boston, Massachusetts, USA, 13-16 August, 2010 2011 Chicago, IL ; Red Hook, NY [Conference or workshop publication]

Schmitt, Jens (2011) Strategisches Markenmanagement in Business-to-Business-Märkten : eine branchenübergreifende Untersuchung. Mannheim [Doctoral dissertation]

Frey, Regina-Viola (2011) Erfolgsfaktoren im Innovationsmanagement : eine empirische Betrachtung aus Hersteller- und Anwendersicht. Mannheim [Doctoral dissertation]

2010

Homburg, Christian ; Koschate, Nicole ; Totzek, Dirk (2010) How Price Increases Affect Future Purchases: The Role of Mental Budgeting, Income, and Framing. Psychology & Marketing 27 1 36-53 [Article]

Bruhn, Manfred and Homburg, Christian (2010) Handbuch Kundenbindungsmanagement. Wiesbaden [Book]

Homburg, Christian ; Schäfer, Heiko ; Schneider, Janna (2010) Sales Excellence : Vertriebsmanagement mit System. Wiesbaden [Book]

Homburg, Christian ; Fürst, Andreas ; Koschate, Nicole (2010) On the Importance of Complaint Handling Design : A Multi-Level Analysis of the Impact in Specific Complaint Situations. Journal of the Academy of Marketing Science 38 3 265-287 [Article]

Homburg, Christian ; Wieseke, Jan ; Kühnl, Christina (2010) Social Influence on Salespeople's Adoption of Sales Technology: A Multilevel Analysis. Journal of the Academy of Marketing Science 38 2 159-168 [Article]

Homburg, Christian ; Totzek, Dirk ; Droll, Mathias (2010) All Customers Are Equal, But Some Are More Equal. Should Firms Prioritize Their Customers? GfK Marketing Intelligence Review 2 1 17-25 [Article]

Homburg, Christian ; Fürst, Andreas (2010) Überblick über die Messung von Kundenzufriedenheit und Kundenbindung. Wiesbaden 599-634 [Book chapter]

Homburg, Christian ; Becker, Annette ; Hentschel, Frederike (2010) Der Zusammenhang zwischen Kundenzufriedenheit und Kundenbindung. Wiesbaden 111-144 [Book chapter]

Homburg, Christian ; Bruhn, Manfred (2010) Kundenbindungsmanagement: Eine Einführung in die theoretischen und praktischen Problemstellungen. Wiesbaden 3-39 [Book chapter]

Homburg, Christian ; Fürst, Andreas (2010) Gestaltung des Beschwerdemanagements: Eine integrative Betrachtung. Wiesbaden 297-324 [Book chapter]

Homburg, Christian ; Workman, John P. ; Jensen, Ove (2010) Fundamental Changes in Marketing Organization : The Movement Toward a Customer-Focused Organizational Structure. Los Angeles, Calif. [u.a.] 45-80 [Book chapter]

Luo, Xueming ; Homburg, Christian ; Wieseke, Jan (2010) Customer Satisfaction, Analyst Stock Recommendations, and Firm Value. Journal of Marketing Research : JMR 47 6 1041-1058 [Article]

Homburg, Christian ; Fürst, Andreas ; Prigge, Jana-Kristin (2010) A Customer Perspective on Product Eliminations: How the Removal of Products Affects Customers and Business Relationships. Journal of the Academy of Marketing Science 38 5 531-549 [Article]

Scholl, Michael ; Totzek, Dirk (2010) Die Preispolitik professionalisieren. Harvard Business Manager 32 4 43-50 [Article]

Totzek, Dirk ; Alavi, Sascha (2010) Professionalisierung des Preismanagements auf Business-to-Business-Märkten: Die Rolle der Marktorientierung und der Unternehmenskultur. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf 62 8 533-562 [Article]

Homburg, Christian ; Totzek, Dirk (2010) Why Do Managers Give Price Concessions? The Role of Organizational Price Perceptions. [Conference presentation]

Homburg, Christian ; Bornemann, Torsten (2010) From a Distance We All Have Enough – Temporal Distance and the Dual Role of Price. [Conference presentation]

Homburg, Christian ; Esser, Silke ; Klarmann, Martin (2010) What Drives the People Working in Marketing, Sales, & R&D? The Role of Functional and Educational Culture. [Conference presentation]

Homburg, Christian ; Allmann, Jan ; Klarmann, Martin (2010) Internal versus External Price Search in Industrial Buying: The Moderating Role of Customer Satisfaction. [Conference presentation]

Homburg, Christian ; Artz, Martin (2010) Performancemaße zur Leistungsbewertung von Marketing- und Vertriebsmanagern: Ergebnisse einer branchenübergreifenden empirischen Studie. Controlling 22 8/9 448-455 [Article]

Homburg, Christian ; Klarmann, Martin ; Schmitt, Jens (2010) Brand awareness in business markets: When is it related to firm performance? Open Access International Journal of Research in Marketing : IJRM 27 3 201-212 [Article]
[img]
Preview

Homburg, Christian ; Müller, Michael ; Klarmann, Martin (2010) When should the customer really be king? : On the optimum level of salesperson customer orientation in sales encounters. Open Access Mannheim [Working paper]
[img]
Preview

Homburg, Christian ; Müller, Michael ; Klarmann, Martin (2010) When Does Salespeople’s Customer Orientation Lead to Customer Loyalty? : The Differential Effects of Relational and Functional Customer Orientation. Open Access Mannheim [Working paper]
[img]
Preview

Homburg, Christian ; Klarmann, Martin ; Schmitt, Jens (2010) When Does Brand Awareness in Business Markets Really Pay Off? Open Access Mannheim [Working paper]
[img]
Preview

Kühnl, Christina (2010) Erfolgsfaktoren im Innovationsmanagement : eine empirische Betrachtung aus Hersteller- und Anwendersicht. Mannheim [Doctoral dissertation]

Homburg, Christian ; Schmitt, Jens (2010) Von Robotern und Emotionen. Harvard Business Manager 32 9 6-9 [Article]

Homburg, Christian ; Winkelmann, Sabine ; Klarmann, Martin (2010) Zwischen effizienter Neuausrichtung und Kaputtsparen der Kundenbetreuung : zehn Erfolgsfaktoren für Downsizing in kundennahen Bereichen. Open Access Mannheim [Working paper]
[img]
Preview

Bornemann, Torsten (2010) Neuproduktvorankündigungen : inhaltliche Gestaltung und marktbezogene Auswirkungen. Mannheim [Doctoral dissertation]

Artz, Martin (2010) Controlling in Marketing und Vertrieb : Planung, Budgetierung und Performance Measurement. Mannheim [Doctoral dissertation]

Krämer, Melanie (2010) Preiskomplexität : Gestaltungsmerkmale, Kundenwahrnehmung und Auswirkungen. Mannheim [Doctoral dissertation]

2009

Prigge, Jana-Kristin (2009) Management and Consequences of Product Eliminations. EMAC Chronicle 6 10 [Article]

Homburg, Christian ; Krohmer, Harley (2009) Grundlagen des Marketingmanagements : Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung. Wiesbaden [Book]

Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Krohmer, Harley (2009) Marketing Management : A Contemporary Perspective. London [u.a.] [Book]

Homburg, Christian ; Krohmer, Harley (2009) Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung. Wiesbaden [Book]

Homburg, Christian ; Bornemann, Torsten ; Totzek, Dirk (2009) Preannouncing Pioneering versus Follower Products: What Should the Message Be? Journal of the Academy of Marketing Science 37 3 310-327 [Article]

Homburg, Christian ; Klarmann, Martin (2009) Multi Informant-Designs in der empirischen betriebswirtschaftlichen Forschung. Die Betriebswirtschaft : DBW 69 2 147-171 [Article]

Homburg, Christian ; Jensen, Ove (2009) Qualitative Untersuchung von Organisationsstrukturen. Wiesbaden 1063-1079 [Book chapter]

Homburg, Christian ; Cannon, Joseph P. ; Krohmer, Harley ; Kiedaisch, Ingo (2009) Governance of International Business Relationships: A Cross-Cultural Study on Alternative Governance Modes. Journal of International Marketing : JIM 17 3 1-20 [Article]

Homburg, Christian ; Wieseke, Jan ; Bornemann, Torsten (2009) Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge. Journal of Marketing : JM 73 4 64-81 [Article]

Homburg, Christian ; Steiner, Viviana V. ; Totzek, Dirk (2009) Managing Dynamics in a Customer Portfolio. Journal of Marketing : JM 73 5 70-89 [Article]

Homburg, Christian ; Schilke, Oliver ; Reimann, Martin (2009) Triangulation von Umfragedaten in der Marketing- und Managementforschung. Die Betriebswirtschaft : DBW 69 2 173-193 [Article]

Homburg, Christian ; Artz, Martin ; Seifried, Jan (2009) Der Einfluss von Neuproduktvorankündigungen auf den Shareholder Value - eine empirische Untersuchung. Zeitschrift für Betriebswirtschaft : ZfB 79 6 751-779 [Article]

Homburg, Christian ; Staritz, Matthias ; Bingemer, Stephan (2009) Wege aus der Commodity-Falle : der Product Differentiation Excellence-Ansatz. Open Access Mannheim [Working paper]
[img]
Preview

Homburg, Christian ; Krämer, Melanie (2009) Erfolgreiches Management von Preissystemen : zahlt sich Einfachheit in der Preissetzung aus? Open Access Mannheim [Working paper]
[img]
Preview

Homburg, Christian ; Müller, Michael (2009) Effektives Verhalten von Verkäufern im Kundenkontakt - Status Quo und Erfolgsfaktoren. Open Access Mannheim [Working paper]
[img]
Preview

Klarmann, Martin ; Schäfer, Tobias ; Staritz, Matthias (2009) Erfolgsfaktoren des Softwarepricing - eine Benchmarkingstudie unter deutschen Softwareherstellern. Open Access Mannheim [Working paper]
[img]
Preview

Homburg, Christian ; Wieseke, Jan ; Kühnl, Christina (2009) If one steps out of the Phalanx : Analyzing leaders; influence on sales force automation adoption with a quadratic dataset. Open Access Mannheim [Working paper]
[img]
Preview

Luo, Xueming ; Homburg, Christian ; Wieseke, Jan (2009) Customer Satisfaction, Analyst Stock Recommendations, and Firm Value. Open Access Mannheim [Working paper]
[img]
Preview

Homburg, Christian ; Fürst, Andreas ; Koschate, Nicole (2009) On the Importance of Complaint Handling Design : A Multi-Level Analysis of the Impact in Specific Complaint Situations. Open Access Mannheim [Working paper]
[img]
Preview

Homburg, Christian ; Fürst, Andreas ; Prigge, Jana-Kristin (2009) A Customer Perspective on Product Eliminations: How the Removal of Products Affects Customers and Business Relationships. Open Access Mannheim [Working paper]
[img]
Preview

Homburg, Christian ; Wieseke, Jan ; Kühnl, Christina (2009) Social Influence on Salespeople’s SFA Adoption: A Multilevel Analysis. [Conference presentation]

Homburg, Christian ; Artz, Martin ; Stein, Tobias (2009) Regular Price Decreases and Shareholder Value. [Conference presentation]

Homburg, Christian ; Schilke, Oliver ; Reimann, Martin ; Klarmann, Martin (2009) Triangulation of Survey Data in Marketing and Management Research: Concepts, Findings, and Guidelines. [Conference presentation]

Homburg, Christian ; Winkelmann, Sabine ; Klarmann, Martin (2009) Emotional Contagion in the Context of Downsizing: How Employee Uncertainty Leads to Customer Uncertainty. [Conference presentation]

Homburg, Christian ; Wieseke, Jan ; Kühnl, Christina (2009) If One Steps Out of the Phalanx: Analyzing Leaders' Influence on Sales Force Automation Adoption with a Four Source Dataset. In: Marketing Theory and Applications : Proceedings of a meeting held 20-23 February 2009, Tampa, Florida, USA 2009 Red Hook, NY [Conference or workshop publication]

Homburg, Christian ; Wieseke, Jan ; Hoyer, Wayne D. (2009) Social Identity and the Service-Profit Chain. Journal of Marketing : JM 73 2 38-54 [Article]

Müller, Michael (2009) Effektives Verhalten von Vertriebsmitarbeitern im Kundenkontakt : eine branchenübergreifende Untersuchung. Mannheim [Doctoral dissertation]

2008

Prigge, Jana-Kristin (2008) Gestaltung und Auswirkungen von Produkteliminationen im Business-to-Business-Umfeld. Mannheim [Doctoral dissertation]

Bruhn, Manfred and Homburg, Christian (2008) Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM. Wiesbaden [Book]

Herrmann, Andreas ; Homburg, Christian ; Klarmann, Martin (2008) Handbuch Marktforschung : Methoden - Anwendungen - Praxisbeispiele. Wiesbaden [Book]

Homburg, Christian ; Schäfer, Heiko ; Schneider, Janna (2008) Sales Excellence : Vertriebsmanagement mit System. Wiesbaden [Book]

Homburg, Christian ; Bruhn, Manfred (2008) Kundenbindungsmanagement - Eine Einführung in die theoretischen und praktischen Problemstellungen. Wiesbaden 3-37 [Book chapter]

Homburg, Christian ; Becker, Annette ; Hentschel, Frederike (2008) Der Zusammenhang zwischen Kundenzufriedenheit und Kundenbindung. Wiesbaden 103-134 [Book chapter]

Homburg, Christian ; Sieben, Frank G. (2008) Customer Relationship Management (CRM) - Strategische Ausrichtung statt IT-getriebenem Aktivismus. Wiesbaden 501-528 [Book chapter]

Homburg, Christian ; Fürst, Andreas (2008) Überblick über die Messung von Kundenzufriedenheit und Kundenbindung. Wiesbaden 607-642 [Book chapter]

Herrmann, Andreas ; Homburg, Christian ; Klarmann, Martin (2008) Marktforschung: Ziele, Vorgehensweise und Nutzung. Wiesbaden 3-19 [Book chapter]

Homburg, Christian ; Krohmer, Harley (2008) Der Prozess der Marktforschung: Festlegung der Datenerhebungsmethode, Stichprobenbildung und Fragebogengestaltung. Wiesbaden 21-51 [Book chapter]

Homburg, Christian ; Herrmann, Andreas ; Pflesser, Christian ; Klarmann, Martin (2008) Methoden der Datenanalyse im Überblick. Wiesbaden 151-173 [Book chapter]

Homburg, Christian ; Klarmann, Martin ; Krohmer, Harley (2008) Statistische Grundlagen der Datenanalyse. Wiesbaden 213-239 [Book chapter]

Herrmann, Andreas ; Klarmann, Martin ; Pflesser, Christian (2008) Konfirmatorische Faktorenanalyse. Wiesbaden 271-303 [Book chapter]

Homburg, Christian ; Pflesser, Christian ; Klarmann, Martin (2008) Strukturgleichungsmodelle mit latenten Variablen: Kausalanalyse. Wiesbaden 547-577 [Book chapter]

Homburg, Christian ; Jensen, Ove ; Richter, Markus (2008) Sind Marken im Industriegüterbereich relevant? München 399-413 [Book chapter]

Homburg, Christian (2008) Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen. Wiesbaden [Book]

Homburg, Christian ; Droll, Mathias ; Totzek, Dirk (2008) Customer Prioritization: Does It Pay Off and How Should It Be Implemented? Journal of Marketing : JM 72 5 110-130 [Article]

Luo, Xueming ; Homburg, Christian (2008) Satisfaction, Complaint, and the Stock Value Gap. Journal of Marketing : JM 72 4 29-43 [Article]

Homburg, Christian ; Jensen, Ove ; Krohmer, Harley (2008) Configurations of Marketing and Sales: A Taxonomy. Journal of Marketing : JM 72 2 133-154 [Article]

Wieseke, Jan ; Homburg, Christian ; Lee, Nick (2008) Understanding the adoption of new brands through salespeople: a multilevel framework. Journal of the Academy of Marketing Science 36 2 278-291 [Article]

Homburg, Christian ; Fürst, Andreas (2008) Gutenbergs Werk aus Sicht der heutigen Marketing-Forschung. Zeitschrift für Betriebswirtschaft : ZfB 17-50 [Article]

Homburg, Christian ; Artz, Martin ; Wieseke, Jan ; Schenkel, Bernhard (2008) Gestaltung und Erfolgsauswirkungen der Absatzplanung: Eine branchenübergreifende empirische Analyse. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF 60 8 634-670 [Article]

Homburg, Christian (2008) Sales Excellence - Merkmale und Entwicklungstendenzen. Ratio : Neues vom RKW Baden-Württemberg 14 6 5-8 [Article]

Homburg, Christian ; Lüers, Thomas (2008) So steigert das Marketing den Unternehmenswert. Absatzwirtschaft H.3 46-50 [Article]

Homburg, Christian (2008) Internationalität, Praxisnähe, Spitzenforschung - Deutsche Universitäten im Zielkonflikt? Wiesabden 31-60 [Book chapter]

Homburg, Christian ; Bucerius, Matthias (2008) Is Speed of Integration Really a Success Factor of Mergers and Acquisitions? An Analysis of the Role of Internal and External Relatedness. London 154-181 [Book chapter]

Homburg, Christian ; Stock-Homburg, Ruth (2008) Theoretische Perspektive zur Kundenzufriedenheit. Wiesbaden 17-51 [Book chapter]

Homburg, Christian ; Bucerius, Matthias (2008) Kundenzufriedenheit als Managementherausforderung. Wiesbaden 53-90 [Book chapter]

Homburg, Christian ; Klarmann, Martin