2017
2015
Bauer, Hans H. ; Heinrich, Daniel ; Bryant, Melchior D.
(2015)
Neglected Success Factors of TV-Sponsorship.
In: Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
2015
Cham ; Heidelberg [u.a.]
[Konferenzveröffentlichung]
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2013
2012
2011
Bauer, Hans H. ; Heinrich, Daniel ; Schäfer, Daniela B. ; Schäfer, Maik T.
(2011)
Public-Affairs-Kommunikation.
PR-Magazin
42
10
72-77
[Zeitschriftenartikel]
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Albrecht, Carmen-Maria ; Stokburger-Sauer, Nicola
(2011)
Adolescents' Perceived Brand Stress: Concept, Measurement, and Relevance.
In: The Day After: Inspiration, Innovation, Implementation : EMAC 40th Conference, University of Ljubljana, Faculty of Economics, Slovenia, 24-27 May 2011; Conference proceedings
2011
Ljubljana
[Konferenzveröffentlichung]
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2010
Hammerschmidt, Maik ; Falk, Tomas ; Germann, Frank ; Ross, William T. ; Bauer, Hans H.
(2010)
Exploring the Brand Productivity Gap.
In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA
2010
Chicago, IL ; Red Hook, NY
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Hattula, Stefan ; Hammerschmidt, Maik
(2010)
The Impact of Marketing on Sport-related Success.
In: AMA Summer Educators Conference 2010: Enhancing Knowledge Development in Marketing : Boston, Massachusetts, USA 13-16 August 2010
2010
Chicago, IL ; Red Hook, NY
[Konferenzveröffentlichung]
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2009
Bauer, Hans H.
(2009)
Brand Communities im Web.
In: Marken im Einfluss des Internet : Markendialog März 2009
2009
Berlin
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Heinrich, Daniel ; Albrecht, Carmen-Maria
(2009)
What is Love? Investigating Consumers Love for their Brands.
In: Proceedings of The 14th Biennial World Marketing Congress Marketing in Transition: Scarcity, Globalism, & Sustainability : July 22-25, 2009, Oslo, Norway
2009
Ruston, Louis. [u.a.]
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Heinrich, Daniel ; Hampel, Stefan ; Hippner, Hajo
(2009)
Analyzing the Effectiveness of Refined Premium Printed Ads.
In: Sustainable Management and Marketing : Australian and New Zealand Marketing Academy Conference, 30 November-2 December 2009, Crown Promenade, Melbourne, Victoria
2009
Melbourne
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Albrecht, Carmen-Maria ; Heinrich, Daniel
(2009)
All you need is Love: Assessing Consumers’ Brand Love.
In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA
2009
Red Hook, NY
[Konferenzveröffentlichung]
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2008
Bauer, Hans H. ; Heinrich, Daniel
(2008)
Die Macht der Liebe.
Markenartikel
70
11
46-49
[Zeitschriftenartikel]
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2007
Bauer, Hans H. ; Albrecht, Carmen-Maria ; Haber, Tobias E. ; Neumann, Marcus M.
(2007)
The Effects of Irrelevant Attributes in Brand Communications.
In: AMA Winter Educators' Conference 2007: Marketing Theory and Applications : proceedings of a meeting held 16-19 February 2007, San Diego, California
2007
Red Hook, NY
[Konferenzveröffentlichung]
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Phelps, Lonnie ; Stone, George W. ; Joseph, Mathew ; Berken, Ashley ; Albrecht, Carmen-Maria
(2007)
An Exploratory Study on the Treatment of Ethics in Undergraduate Business Principles Textbooks.
In: Marketing theory and practice in an inter-functional world : the 13th Biannual World Marketing Congress, Academy of Marketing Science, Verona, Italy, July 11-14, 2007
2007
Coral Gables, FL
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Haber, Tobias E. ; Albrecht, Carmen-Maria ; Laband, Tom
(2007)
Viral Advertising.
München
267-282
[Buchkapitel]
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Bauer, Hans H. ; Stokburger, Gregor ; Hammerschmidt, Maik
(2007)
Return on Marketing.
Beratungsbrief / CRM-Expertenrat
3
7-9
[Zeitschriftenartikel]
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Hammerschmidt, Maik ; Bauer, Hans H. ; Stokburger, Gregor
(2007)
Mehr Customer Impact durch CRM.
Beratungsbrief / CRM-Expertenrat
2
7-9
[Zeitschriftenartikel]
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Stokburger, Gregor ; Bauer, Hans H. ; Hammerschmidt, Maik
(2007)
CRM schafft Mehr-Wert!
Beratungsbrief / CRM-Expertenrat
1
1-8
[Zeitschriftenartikel]
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2006
Bauer, Hans H. ; Neumann, Marcus M. ; Haber, Tobias E. ; Mäder, Ralf
(2006)
Virtual Sales Agents.
2006
Chicago, Ill.
[Konferenzveröffentlichung]
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2005
Bauer, Hans H. ; Görtz, Gunnar ; Exler, Stefanie
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