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2019

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2019) How pricing teams develop effective pricing strategies for new products. Journal of Product Innovation Management 36 1 66-86 [Article]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Kuharev, Victoria (2019) Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption. International Journal of Research in Marketing : IJRM [Article]

Welle, Markus ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. (2019) Decision-making authority in innovation development: A dual mediation model. In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX 2019 Chicago, IL ; Red Hook, NY [Conference or workshop publication]

Barth, Madeline ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2019) Seizing the moment? Customers’ fear of missing out in mobile marketing. In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX 2019 Chicago, IL ; Red Hook, NY [Conference or workshop publication]

Böhmer, Franziska ; Barth, Madeline (2019) Bringing "pins" and "likes" to the store: The influence of cueing social media popularity at the point of sale. In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX 2019 Chicago, IL ; Red Hook, NY [Conference or workshop publication]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Ohnesorge, Frank (2019) How are we actually doing? Performance assessment of BOP innovation projects. In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX 2019 Chicago, IL ; Red Hook, NY [Conference or workshop publication]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Pomering, Alan ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2019) Judging a book by its cover: The power of wine label design in shaping consumers’ product perceptions. In: Proceedings of the 11th Conference of the Academy of Wine Business Research (AWBR) 2019 Stellenbosch, South Africa [Conference or workshop publication]

2018

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hultink, Erik Jan (2018) Appetizer or main course: Early market vs. majority market go-to-market strategies for radical innovations. Journal of Product Innovation Management 35 1 106-124 [Article]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. (2018) Get the show on the road: Go-to-market strategies for e-innovations of start-ups. Journal of Business Research : JBR 83 65-81 [Article]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hanker, Anna-Lena (2018) Investigating antecedents and stage-specific effects of customer integration intensity on new product success. International Journal of Innovation Management : IJIM 22 4 [Article]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2018) Reversing gears : Inverting the innovation-flow paradigm with reverse innovation. Research-Technology Management 61 1 46-57 [Article]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Hillebrand, Christina ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2018) We are (not) all the same! A differentiated look at the BOP consumer market. In: Integrating paradigms in a world where marketing Is everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings 2018 Chicago, IL [Conference or workshop publication]

Borchers, Oliver ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2018) Deep neural language models: The elicitation of brand similarity from customer reviews. In: 47th European Marketing Academy 2018 Conference Proceedings : University of Strathclyde, Glasgow, UK, May 29 - June 01 2018 Brussels ; Stockholm [Conference or workshop publication]

Borchers, Oliver ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2018) Vector space models of brands. In: 40th Annual ISMS Marketing Science Conference : June 13 - 16, 2018, Fox School of Business, Temple University, Philadelphia, PA 2018 Catonsville, MD [Conference or workshop publication]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. (2018) Innovation at the Bottom-of-the-Pyramid (BOP): a conceptualization of BOP innovation capability. In: 25th Innovation and Product Development Management Conference (IPDMC) : June 10-13, 2018, Faculty of Engineering, University of Porto, Portugal 2018 Brussels [Conference or workshop publication]

Welle, Markus ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. (2018) The dispersion of departmental decision-making authority in innovation development. In: 25th Innovation and Product Development Management Conference (IPDMC) : June 10-13, 2018, Faculty of Engineering, University of Porto, Portugal 2018 Brussels [Conference or workshop publication]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2018) How pricing teams develop effective pricing strategies for new products. Mannheim [Working paper]

Homburg, Christian ; Theel, Marcus ; Hohenberg, Sebastian (2018) Marketing Excellence - Strategien zur Erhöhung des Unternehmens­wertes. Mannheim [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Borchers, Oliver (2018) Automatisierte Martkanalysen von Produktbewertungen mithilfe Künstlicher Intelligenz. Mannheim [Working paper]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. (2018) Innovation for the Bottom-of-the-Pyramid. In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018 : Connect. Engage. Transform. : proceedings, 3 – 5 December 2018, University of Adelaide, Adelaide, Australia 2018 Adelaide, Australia [Conference or workshop publication]

2017

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Kroll, Katharina (2017) Das Branding von Produkten für ‚Bottom of the Pyramid‘ Kunden. Mannheim [Working paper]

Homburg, Christian ; Lauer, Karin ; Vomberg, Arnd (2017) Preisdifferenzierung oder Preiskonsistenz? Zur Akzeptanz von Preisen im Offline- und Online-Vertriebskanal. Mannheim [Working paper]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Flötotto, Dorothee (2017) Idea Competitions in New Service Development: Co-creation with a Certain Consumer Group. In: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World : Proceedings of the 2011 World Marketing Congress 2017 Cham [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian ; Hildesheim, Andreas (2017) The catbird seat of the sales force : how sales force integration leads to new product success. International Journal of Research in Marketing : IJRM 34 2 462-479 [Article]

Homburg, Christian ; Böhler, Sina ; Hohenberg, Sebastian (2017) Cross-Selling in Business-to-Business-Industrien : Status Quo, Best Practices und Implikationen. Mannheim [Working paper]

Janda, Sergej von ORCID: 0000-0003-1183-429X (2017) Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context. Mannheim [Doctoral dissertation]

Herbst, Laura ; Reinartz, Dominik ; Woodside, Arch G. (2017) Redirection theory and antisocial travel behavior : configural antecedents to nascent road-road signaling. Bingley 119-139 [Book chapter]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Shainesh, G. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. (2017) Adding to the frugal innovation discourse : conceptualizing and measuring product frugality. In: 24th Innovation and Product Development Management Conference (IPDMC) : Reykjavik, Iceland, June 11-13, 2017 ; proceedings 2017 Brussels [Conference or workshop publication]

Herbst, Laura ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2017) Development process for business model innovations : same, same or different? In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 2017 Red Hook, NY [Conference or workshop publication]

Reinartz, Dominik ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. (2017) Is there no time like the present? An investigation of hold decisions in the innovation process. In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 2017 Red Hook, NY [Conference or workshop publication]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2017) Initial trust as an informational feeling for the adoption of digital innovations. In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 2017 Red Hook, NY [Conference or workshop publication]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2017) Reverse innovation : how to use emerging markets as a source of corporate competitive advantage. In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 2017 Red Hook, NY [Conference or workshop publication]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Viehrig, Ryan ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2017) I feel you! How catching on emotions via online customer reviews affects innovation adoption. [Conference presentation]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Viehrig, Ryan ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2017) Contagious! On the Role of Emotional Contagion in Innovation Adoption Decisions. [Conference presentation]

Herbst, Laura (2017) Business model innovation : a process and performance perspective. Mannheim [Doctoral dissertation]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Hillebrand, Christina (2017) Exploring heterogeneity in the BOP consumer market. In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017 : Marketing for Impact : proceedings, 4 – 6 December 2017, RMIT University, Melbourne, Australia 2017 Melbourne, NZ [Conference or workshop publication]

Homburg, Christian ; Kohles, Alexander ; Hohenberg, Sebastian (2017) Der Einfluss von Offshoring der R&D- und der Produktionsfunktion auf den Unternehmens­wert. Mannheim [Working paper]

Homburg, Christian ; Vomberg, Arnd (2017) Lohnen sich Online- und Social-Media-Werbung bei Neuprodukteinführungen? Mannheim [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Mißling, Katharina ; Janda, Sergej von ORCID: 0000-0003-1183-429X (2017) Innovation in Entwicklungs­märkten: Auswirkungen von Ressourcenrestriktionen auf den Innovations­prozess. Mannheim [Working paper]

Homburg, Christian ; Weeth, Alexander ; Prigge, Jana-Kristin (2017) Der Einfluss unterschiedlicher Informations­quellen auf prognose­basierte Beurteilungen von Neuprodukteinführungen. Mannheim [Working paper]

2016

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Rauch, Andreas ; Welle, Markus (2016) Wie Zulieferer von den Innovationsprojekten ihrer Kunden profitieren können. Mannheim [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Reinartz, Dominik ; Schneider, Kristina (2016) Das Management von Marktchancen im Innovationsprozess. Mannheim [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Rauch, Andreas (2016) A job demands-resources perspective on salespersons’ market intelligence activities in new product development. Journal of Personal Selling & Sales Management : JPSSM 36 1 19-39 [Article]

Feurer, Sven ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Woodside, Arch (2016) Applying configurational theory to build a typology of ethnocentric consumers. International Marketing Review 33 3 351-375 [Article]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 (2016) The zero-price effect in a multicomponent product context. International Journal of Research in Marketing : IJRM 33 3 689-694 [Article]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Deker, Johannes ; Schuhmacher, Monika C. (2016) Ist die Zusammenarbeit mit externen Kooperationspartnern in der Neuproduktentwicklung erfolgreich? - Eine Meta-Analyse. Mannheim [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Steinmetz, Moritz ; Janda, Sergej von ORCID: 0000-0003-1183-429X (2016) Die Wahrnehmung modularer Produktangebote im Konsumgütermarkt. Mannheim [Working paper]

Homburg, Christian ; Röcker, Leonie ; Vomberg, Arnd (2016) Kontrollmechanismen für Führungskräfte zur Verbesserung der Zusammenarbeit von Marketing und Vertrieb. Mannheim [Working paper]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 (2016) The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process. Mannheim [Doctoral dissertation]

Reinartz, Dominik (2016) Managerial decision-making in the innovation process : a multi-method analysis of project review decisions. Mannheim [Doctoral dissertation]

Deker, Johannes (2016) Collaboration in new product development. Mannheim [Doctoral dissertation]

Herbst, Laura ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2016) Business model innovation : four approaches, one goal. In: 23rd Innovation and Product Development Management Conference : University of Strathclyde, Glasgow June 12-14, 2016 ; proceedings 2016 Brussels [Conference or workshop publication]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2016) Do all roads lead to Rome? A meta-analysis on collaboration with external partners in new product development. In: 23rd Innovation and Product Development Management Conference : University of Strathclyde, Glasgow June 12-14, 2016 ; proceedings 2016 Brussels [Conference or workshop publication]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2016) Internal or external? A meta-analysis on collaboration in the development of innovations. In: Marketing in the age of data : EMAC 2016, Oslo, May 24-27, 2016 2016 Oslo [Conference or workshop publication]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2016) Re-Inventing the Wheel? How to develop innovations for consumers at the bottom of the economic pyramid. In: Marketing in the Age of Data : EMAC 2016, Oslo, May 24-27, 2016 2016 Oslo [Conference or workshop publication]

Herbst, Laura ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2016) Processes for business model innovation: Structured or intuitive? [Conference presentation]

Homburg, Christian ; Röcker, Leonie ; Vomberg, Arnd (2016) Kontrollmechanismen für Führungs­kräfte zur Verbesserung der Zusammenarbeit von Marketing und Vertrieb. Mannheim [Working paper]

Homburg, Christian ; Gwinner, Olivia ; Vomberg, Arnd (2016) Kunden­rückgewinnung im Business-to-Business Kontext. Mannheim [Working paper]

2015

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Herbst, Laura ; Schuhmacher, Monika C. (2015) Geschäftsmodellinnovation: Vier Ansätze führen zum Ziel. Mannheim [Working paper]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2015) Development of successful really new products: the ‘over-collaboration’ effect at different stages of the new product development process. In: AMA Winter Marketing Educators' Conference 2015: Marketing in a Global, Digital and Connected World : Proceedings of a meeting held 13-15 February 2015, San Antonio, Texas, USA. 2015 Red Hook, NY [Conference or workshop publication]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hubert, Markus (2015) The launch of service innovations by start-ups : an investigation of (non-)adopters. In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 2015 Brussels [Conference or workshop publication]

Rauch, Andreas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2015) Salespersons' market intelligence activities in new product development. In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 2015 Brussels [Conference or workshop publication]

Reinartz, Dominik ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2015) The greatest of faults is to be conscious of none: exploring decision errors in reviewing innovation projects. In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 2015 Brussels [Conference or workshop publication]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2015) How to use emerging markets as an innovation incubator for developed markets: a conceptual framework. In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 2015 Brussels [Conference or workshop publication]

Schuhmacher, Monika C. ; Schael, Tobias ; Petrich, Wolfgang ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2015) Virtual knowledge broker : same, same, but different! In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 2015 Brussels [Conference or workshop publication]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2015) Divide Tariffs and Prosper? A Focus on the Role of Need for Cognition. Marketing : Zeitschrift für Forschung und Praxis ; ZFP 37 2 101-108 [Article]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2015) Team meeting! Our innovation will rock, but how shall we price it? In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 2015 Brussels [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Feurer, Sven ; Schuhmacher, Monika C. ; Reinartz, Dominik (2015) Comparing the incomparable? How consumers judge the price fairness of new products. International Journal of Research in Marketing : IJRM 32 3 272-283 [Article]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. ; Herrmann, Andreas (2015) The role of defaults in preventing innovation rejection. International Journal of Innovation Management : IJIM 19 02 Nr. 1550023 [Article]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2015) Go-to-market-strategies for e-innovations: Propositions for future research. [Conference presentation]

Schuhmacher, Monika C. ; Feurer, Sven ; Holthusen, Christoph ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2015) Perception of complexity in pricing schemes – A conjoint-based approach. [Conference presentation]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Reinartz, Dominik ; Schuhmacher, Monika C. (2015) Terminierung oder Fortführung von Innovationsprojekten: Entscheidungsprozess und Einflussfaktoren. Mannheim [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Rilling, Thomas (2015) Voraussetzungen und Auswirkung der Intensität von Marketingallianzen. Mannheim [Working paper]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2015) How to develop appropriate pricing strategies for innovations: An input-process-output model of pricing team effectiveness. [Conference presentation]

Rauch, Andreas ; Deker, Johannes ; Woodside, Arch G. (2015) Consuming alone: Broadening Putnam's "Bowling Alone" thesis. Psychology & Marketing 32 9 967-976 [Article]

Rauch, Andreas (2015) Knowledge integration across firms' internal and external boundaries in new product development. Mannheim [Doctoral dissertation]

2014

Schuhmacher, Monika C. ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Woodside, Arch (2014) Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments. Journal of Global Fashion Marketing : JGfM 5 1 1-25 [Article]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2014) Making the Intangible Tangible: Launch Decisions for Service Innovations. 2014 Chicago, Ill. [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Rauch, Andreas (2014) Informationsaktivitäten des Vertriebs im Innovationsprozess. Sales Management Review 23 1 46-52 [Article]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Siegk, Johanna (2014) Reverse Innovations: What to Communicate when Launching Innovations from Emerging Markets to Developed Markets. In: 21st International Product Development Management Conference “Innovation through Engineering, Business & Design : Limerick, Ireland, June 15-17, 2014 ; conference papers/book of abstracts 2014 Limerick [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Fertmann, Anna-Lena (2014) Pricing New Service for Consumer Acceptance: The Influence of Consumer Characteristics and Expectations? In: 43rd European Marketing Academy Conference (EMAC) : Paradigm Shifts & Interactions ; 3-6 June 2014, Valencia, Spain ; conference proceedings 2014 Valencia [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. (2014) Markteinführungsstrategien für informations- und kommunikationstechnologiebasierte Dienstleistungsinnovationen. Mannheim [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Deker, Johannes ; Schuhmacher, Monika C. (2014) Die Auswirkung von Kollaborationsvielfalt auf den Erfolg von radikal neuen Produkten entlang des Produktentwicklungsprozesses. Mannheim [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Herbst, Laura (2014) Wie sagen wir es unseren Kunden: Einführung von Preisen für zuvor kostenlose wertschöpfende Dienstleistungen. Mannheim [Working paper]

2013

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2013) Using price strategy to manage adoption barriers of radical new products. In: Proceedings of the 2013 AMA Winter Marketing Educators' Conference 2013 Chicago, Ill. ; Red Hook, NY [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Schuhmacher, Monika C. (2013) Managing Business Activities in Lower-End Consumer Segments in Emerging Markets. Mannheim [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Gast, Barbara ; Worgul, Andreas (2013) Sectoral Heterogeneity in New Service Development: An Exploratory Study of Service Types and Success Factors. Journal of Product Innovation Management 30 3 533-544 [Article]

Rauch, Andreas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2013) Antecedents of salespersons' market information sharing behavior. 2013 Stockholm [Conference or workshop publication]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2013) Stakeholder configuration for the development of successful radical new services. 2013 Stockholm [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2013) Communication when pricing alignable and nonalignable value-added services. 2013 Stockholm [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Landauer, Nina (2013) Managing the Product Portfolio for Success. Mannheim [Working paper]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Herbst, Laura (2013) The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services. In: AMA Winter Marketing Educators’ Conference 2013 : Challenging the Bounds of Marketing Thought : Las Vegas, Nevada, USA, 15-17 February 2013 2013 Chicago, IL ; Red Hook, NY [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Feurer, Sven ; Schuhmacher, Monika C. (2013) Auswirkungen des Einführungspreises einer radikalen Innovation auf Adoptionsbarrieren von Kunden. Mannheim [Working paper]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2013) The Role of Price When Products are Really New:Single, Dual, or multiple? 2013 Dunedin, NZ [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Fertmann, Anna-Lena (2013) Pricing Service Innovations: The Influence of Consumer Characteristics and Expectations? 2013 Dunedin, NZ [Conference or workshop publication]

Rilling, Thomas (2013) Tesla Motors Inc.: Silicon Valley is Getting Started to E-nable Mobility for the Masses. London [u.a.] 95-104 [Book chapter]

Schuhmacher, Monika C. ; Heß, Silke C. (2013) Amazon: How Amazon Establishes a Global Reach in E-tailing. London [u.a.] 455-462 [Book chapter]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2013) Using price strategy to manage adoption barriers of radical new products. [Conference presentation]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2013) Communication when pricing alignable and nonalignable value-added services. [Conference presentation]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2013) Stakeholder configuration for the development of successful radical new services. [Conference presentation]

Rauch, Andreas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2013) Antecedents of salespersons' market information sharing behavior. [Conference presentation]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2013) Launch tactics for service innovations : Review, synthesis, and ideas for future research. [Conference presentation]

Schuhmacher, Monika C. ; Feurer, Sven ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2013) The Role of Price When Products are Really New:Single, Dual,or multiple? [Conference presentation]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Fertmann, Anna-Lena (2013) Pricing Service Innovations: The Influence of Consumer Characteristics and Expectations? [Conference presentation]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Rauch, Andreas (2013) Informationsaktivitäten des Vertriebs im Innovationsprozess. Mannheim [Working paper]

Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Krohmer, Harley (2013) Marketing Management : A Contemporary Perspective. London [u.a.] [Book]

2012

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2012) Designing the marketing mix when launching a technological radical innovation. Open Access In: Transformative Research in Product and Service Innovation : EIASM International Product Development Management Conference 2012 Brussels [Conference or workshop publication]
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Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2012) Identification of Lead User Characteristics: Driving the Quality of Service Innovation Ideas. Creativity and Innovation Management 21 4 427-442 [Article]

Hildesheim, Andreas (2012) Internal Knowledge Exploitation – The Role of Sales Force Integration in New Product Development. Open Access Mannheim [Doctoral dissertation]
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Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Feurer, Sven (2012) Co-creation in new service development: An experiment. Open Access In: AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012 2012 Chicago, IL ; Red Hook, NY [Conference or workshop publication]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Broermann, Barbara ; Feurer, Sven ; Schuhmacher, Monika C. (2012) Price complexity and perceptions of price fairness: The moderating effect of need for cognition. Open Access In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA 2012 Chicago, Ill. [Conference or workshop publication]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hildesheim, Andreas (2012) Salesforce Integration in New Product Development - A Key Driver of New Product Success? Open Access In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA 2012 Chicago, Ill. [Conference or workshop publication]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 (2012) "Ich will so bleiben wie ich bin". Ökonomische Werte und unsere Tendenz zum Status Quo. Open Access Frankfurt a. M. 73-86 [Book chapter]
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Feurer, Sven ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. (2012) When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction. Open Access In: Marketing to Citizens: Going Beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; conference proceedings 2012 Brussels [Conference or workshop publication]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. (2012) Tactical launch decisions for technological innovations: The importance of customer innovativeness. Open Access In: Marketing to Citizens: Going beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; Conference Proceedings 2012 Brussels [Conference or workshop publication]
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Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Winkler, Manolo (2012) Instruments to overcome the negative influence of country-of-origin on the adoption of a radical innovation. Open Access In: Marketing to Citizens: Going beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; Conference Proceedings 2012 Brussels [Conference or workshop publication]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian ; Heß, Silke C. (2012) Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success. The Journal of Product Innovation Management 29 Supp.1 38-52 [Article]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Feurer, Sven ; Schuhmacher, Monika C. (2012) Can service customers handle price complexity? Mannheim [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Thomsen, Jennifer (2012) Drivers of eWOM Marketing for Successful New Product Launch. Mannheim [Working paper]

Thomsen, Jennifer (2012) The Role of Electronic Word of Mouth Marketing in New Product Launch. Mannheim [Doctoral dissertation]

Feurer, Sven ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Broermann, Barbara ; Schuhmacher, Monika C. (2012) Price complexity and perceptions of price fairness: The moderating effect of need for cognition. In: 2012 AMA Winter Educators’ Conference Marketing Theory and Applications 2012 Chicago, IL ; Red Hook, NY [Conference or workshop publication]

Hildesheim, Andreas (2012) Salesforce Integration in New Product Development - A Key Driver of New Product Success? [Conference presentation]

Feurer, Sven ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. (2012) When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction. [Conference presentation]

Schuhmacher, Monika C. (2012) Tactical launch decisions for technological innovations: The importance of customer innovativeness. [Conference presentation]

Schuhmacher, Monika C. (2012) Instruments to overcome the negative influence of country-of-origin on the adoption of a radical innovation. [Conference presentation]

Schuhmacher, Monika C. (2012) Designing the marketing mix when launching a technological radical innovation. [Conference presentation]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian ; Hildesheim, Andreas (2012) The Specific Role of Sales Force Integration in New Product Development. Mannheim [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian ; Heß, Silke C. (2012) The Impact of Externally Directed and Internally Directed Market Launch Management on New Product Success. Mannheim [Working paper]

2011

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Broermann, Barbara (2011) Strategies for Introducing Prices for Formerly Free Value-added Services. In: AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA 2011 Chicago, IL ; Red Hook, NY [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Flötotto, Dorothee (2011) Idea contests in new service development: Whom to integrate and how? In: 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands : Proceedings 2011 Brussels [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Landauer, Nina (2011) Current Corporate Product Portfolio Management Practice: An Exploratory Study. In: AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times : San Francisco, California, USA, 5 - 7 August 2011 2011 Chicago, IL ; Red Hook, NY [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Tremel, Maurus (2011) Sport Sponsoring - The Communication Impact of Different Components of theSponsor-Event-Fit and the Role of Involvement. In: AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times : San Francisco, California, USA, 5 - 7 August 2011 2011 Chicago, IL ; Red Hook, NY [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Landauer, Nina ; Becker, Andreas (2011) Der Einfluss des Markenwerts auf die Unternehmensperformance. Business + Innovation : Steinbeis Executive Magazin H.3 7-14 [Article]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hildesheim, Andreas (2011) Salesforce Integration in New Product Development – A Key Driver of New Product Success? Open Access In: Proceedings of the ANZMAC 2011 Conference 2011 Perth [Conference or workshop publication]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Buys, Sebastian ; Klein, Katharina (2011) Wie verhindern Sie negative Kundenreaktionen bei Produkteliminationen? : Die Rolle der Kommunikation im Produktlinienmanagement. Open Access Mannheim [Working paper]
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Broermann, Barbara (2011) Introducing prices for formerly free value-added services. Mannheim [Doctoral dissertation]

Hildesheim, Andreas (2011) Internal Knowledge Exploitation - The Role of Sales Force Integration in New Product Development. Mannheim [Doctoral dissertation]

Schuhmacher, Monika C. (2011) Sport Sponsoring - The Communication Impact of Different Components of theSponsor-Event-Fit and the Role of Involvement. [Conference presentation]

Schuhmacher, Monika C. (2011) Integrating Customers in New Product Development. [Conference presentation]

Hildesheim, Andreas (2011) Salesforce Integration in New Product Development – A Key Driver of New Product Success? [Conference presentation]

2010

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Fitzgerald, Jennifer ; Heß, Silke C. ; Bucerius, Judith (2010) Product Bundling or Mental Simulation: What is More Effective in Reducing Usage Barriers? In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA 2010 Red Hook, NY [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Buys, Sebastian (2010) Customer Confusion and Product Line Size: Implications for Product Line Management. In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA 2010 Red Hook, NY [Conference or workshop publication]

Rilling, Thomas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2010) Managers' Marketing Alliance Formation Behavior - The Impact of Company External Conditions and Managers' Personality Traits. In: The six senses : the essentials of marketing; 39th EMAC Conference, Copenhagen, 1-4 June 2010, conference proceedings 2010 Frederiksberg [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Broermann, Barbara ; Worgul, Andreas (2010) Erfolgsfaktoren von Innovationen in der Dienstleistungsindustrie unter Berücksichtigung von Branchenunterschieden. Open Access Mannheim [Working paper]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Rilling, Thomas (2010) Managers' Marketing Alliance Formation Behavior : The Role of External Factors and Managers' Personality Traits. Open Access Mannheim [Working paper]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. (2010) Customer Integration: Antecedents and Consequences. In: Proceedings of the 5th European Conference on Innovation and Entrepreneurship, September 16-17, Athens, Greece ; abstracts 2010 Reading [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2010) Leveraging customer knowledge for new products in B2C: Drivers and performance implications. In: The Innovation in Crisis Time : 17th International Product Development Management Conference, Murcia, Spain - June 14 - 15, 2010 2010 Brussels [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Tremel, Maurus (2010) Die Kommunikationswirkung des Sponsor-Event-Fits - Eine Analyse anhand einer Weltmeisterschaft. Open Access Mannheim [Working paper]
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Buys, Sebastian (2010) Consequences of Product Portfolio Decisions on Consumer Behavior. Mannheim [Doctoral dissertation]

Rilling, Thomas (2010) Marketing Alliances - Formation, Intensity, and Performance Consequences. Mannheim [Doctoral dissertation]

Schuhmacher, Monika C. (2010) Kundenintegration in die Neuproduktentwicklung : eine Betrachtung der Konsumgüterindustrie. Wiesbaden [Book]

Fitzgerald, Jennifer (2010) Product Bundling or Mental Simulation: What is More Effective in Reducing Usage Barriers? [Conference presentation]

Buys, Sebastian (2010) Customer Confusion and Product Line Size: Implications for Product Line Management. [Conference presentation]

Schuhmacher, Monika C. (2010) Customer Integration: Antecedents and Consequences. [Conference presentation]

Broermann, Barbara ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2010) Strategies for introducing prices for formerly free value-added services. [Conference presentation]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Broermann, Barbara ; Worgul, Andreas (2010) New service development - It's not the same at all. [Conference presentation]

Buys, Sebastian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2010) Causes and consequences of customer confusion. [Conference presentation]

2009

Rilling, Thomas (2009) Tata Motors Ltd.: An Indian Elephant Makes a Foray into the Global Auto-Market. London [u.a.] 95-105 [Book chapter]

Heß, Silke C. ; Schuhmacher, Monika C. (2009) Amazon: International Expansion of an E-tailer. London [u.a.] [Book chapter]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. (2009) How to Overcome Customers' Adoption Barriers? Advances in Consumer Research 36 783-784 [Article]

Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Krohmer, Harley (2009) Marketing Management : A Contemporary Perspective. London [u.a.] [Book]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Buys, Sebastian (2009) Customer Confusion: Wie Produktvielfalt dem Unternehmen schaden kann. Open Access Mannheim [Working paper]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. ; Stier, Martin (2009) How to Design International Loyalty Programs. Open Access Mannheim [Working paper]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Landauer, Nina ; Becker, Andreas (2009) Der Einfluss des Markenwertes auf die Unternehmensperformance. Open Access Mannheim [Working paper]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Landauer, Nina ; Becker, Andreas (2009) The Impact of Brand Value on Corporate Performance. Mannheim [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. (2009) Managing Customers' Adoption Barriers. In: AMA Winter Educators Conference 2009: Marketing Theory and Applications : Proceedings of a meeting held 20-23 February 2009, Tampa, Florida 2009 Red Hook, NY [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. (2009) Implemented Default or Induced Emotions: What Really Helps to Overcome the Innovation Bias? In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA 2009 Red Hook, NY [Conference or workshop publication]

Hattula, Stefan (2009) Modeling Long-term Sport-related Success: Implications for Sponsorship Decisions. [Conference presentation]

Schuhmacher, Monika C. (2009) Consumer Evaluations of Intelligent Products. [Conference presentation]

2008

Bauer, Hans H. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Huber, Frank ; Heß, Silke C. (2008) Aufbau und Steuerung von Dienstleistungsmarken. München 459-472 [Book chapter]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Pramböck, Barbara (2008) Grundlagen des Marketing. München [u.a.] 808-813 [Book chapter]

Hildesheim, Andreas ; Winkelmann, Sabine (2008) Success Factors for Implementing Employee Downsizing Measures in the Areas of Distribution and Service. In: Australia and New Zealand Marketing Academy Conference (ANZMAC) 2008 : marketing : shifting the focus from mainstream to offbeat 2008 [Canning Bridge, W.A.] [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Werner, Ben D. (2008) Open Innovation in Innovation Networks : Insights into the Automobile Industry. Mannheim [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Lenz, Christine ; Mantel, Julius (2008) An Input-Process-Output Investigation of NPD Team Performance. Mannheim [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. ; Young, Jennifer ; Hinkel, Julia (2008) Brands as Means of Self-expression: A Cross-cultural Comparison. Open Access Mannheim [Working paper]
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2007

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian (2007) Entry Strategies and Product Takeoff. In: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland 2007 Reykjavik, Iceland [Conference or workshop publication]

Bauer, Hans H. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. ; Huber, Frank (2007) In Brands We Trust: Marketing’s Impact on Service Brand Personality and Trust. In: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland 2007 Reykjavik, Iceland [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. ; Hinkel, Julia ; Young, Jennifer (2007) Brands as Means of Self-Expression: A Cross-Cultural Study. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings 2007 Dunedin, NZ [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. (2007) Adoptionsbarrieren bei Produktinnovationen: Kundenseitige und unternehmerische Herausforderungen des Neuproduktmanagements. Wiesbaden 77-96 [Book chapter]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Werner, Ben D. (2007) Die Bedeutung von Open Innovation in Innovationsnetzwerken : Einblicke in die Automobilindustrie. Open Access Mannheim [Working paper]
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2006

Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Lüers, Thomas (2006) Shareholder Value Orientation of Marketing: The Construct and its Performance Implications. In: AMA Winter Educators' Conference 2006: Marketing Theory and Applications : Proceedings of a meeting held 17-20 February 2006, St Petersburg, Florida, USA 2006 Chicago, Ill. [Conference or workshop publication]

2005

Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Beutin, Nikolas ; Menon, Ajay (2005) Determinants of customer benefits in business-to-business markets : a cross-cultural comparison. Open Access Mannheim [Working paper]
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Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Beutin, Nikolas ; Menon, Ajay (2005) Determinants of Customer Benefits in Business-to-Business Markets : A Cross-Cultural Comparison. Journal of International Marketing : JIM 13 3 1-31 [Article]

2002

Montaguti, Elisa ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Robertson, Thomas S. (2002) Entry strategy for radical product innovations : a conceptual model and propositional inventory. International Journal of Research in Marketing : IJRM 19 1 21-42 [Article]

This list was created automatically on Tue Apr 23 12:49:39 2019 CEST