Back to overview
Export results as [feed] RSS 1.0 [feed] RSS 2.0
Order by: Year of publication | Authors | Document Type | No order
Skip to: 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2009 | 2006 | 2005 | 2004 | 2003

2018

Valli, Veronica (2018) Essays on choice under uncertainty and framing effects in marketing. Open Access Mannheim [Doctoral dissertation]
[img]
Preview

Schmitt, Daniela ; Stahl, Florian ; Iyengar, Raghuram (2018) Optimizing the composition of paid content in a Freemium model. [Conference presentation]

2017

Albrecht, Carmen-Maria ; Hattula, Stefan ; Lehmann, Donald R. (2017) The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers. Open Access Journal of the Academy of Marketing Science 45 5 720-740 [Article]
[img]
Preview

Schönmüller, Verena ; Netzer, Oded ; Stahl, Florian (2017) The Pattern of Online Reviews. [Conference presentation]

Lanz, Andreas ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian (2017) From zero to hero - how to balance lost returns and wasted investments using predictions of rare events. [Conference presentation]

Schmitt, Daniela ; Stahl, Florian ; Iyengar, Raghuram (2017) Short- and Long-term Effects of Price Promotions on Consumption. [Conference presentation]

Huppertz, Juliana ; Heitmann, Mark ; Stahl, Florian (2017) Driving Demand By Managing Network Structure And Network Communication. [Conference presentation]

Schönmüller, Verena ; Netzer, Oded ; Stahl, Florian (2017) Tell Me Who Your Brands Are And I Will Tell You Who You Vote For. [Conference presentation]

Valli, Veronica ; Stahl, Florian ; Bartels, Daniel M. (2017) Time preferences for online subscriptions : the impact of framing, benefits as price discounts or bonus time. [Conference presentation]

Valli, Veronica ; Stahl, Florian ; Montaguti, Elisa (2017) The compromise effect in post-purchase consumption behavior : evidences from field experiments. [Conference presentation]

Schönmüller, Verena ; Netzer, Oeded ; Stahl, Florian (2017) The pattern of online reviews. [Conference presentation]

Lanz, Andreas U. ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian (2017) Climb or jump - status-based seeding in user-generated content network. [Conference presentation]

Lanz, Andreas U. (2017) Essays on marketing and online social networks. Open Access Mannheim [Doctoral dissertation]
[img]
Preview

Schmitt, Daniela ; Stahl, Florian ; Iyengar, Raghuram (2017) The effects of price promotions on service usage. [Conference presentation]

2016

Stahl, Florian ; Bartels, Daniel M. ; Valli, Veronica (2016) The effects of framing subscription benefits as price discounts or time bonuses on time preferences. Open Access In: Wanderlust : ACR 2016 proceedings, Berlin, Germany, Oct 27-30th 2016 Duluth, MN [Conference or workshop publication]
[img]
Preview

Lanz, Andreas U. ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian (2016) Climb or jump - status-based seeding in user-generated content network. Open Access Mannheim [Working paper]
[img]

Albrecht, Carmen-Maria ; Finkel, Ariane Stephanie Dominique ; Nothhelfer, Katja (2016) What if the CEO is perceived as a corporate psychopath? The effects of perceived corporate psychopathy on product, stock and employer attractiveness. Open Access In: Bridging Asia and the World: Global Platform for Interface Between Marketing and Management : 2016 Global Marketing Conference,Conference Proceedings 2016 Hong Kong [Conference or workshop publication]
[img]
Preview

Albrecht, Carmen-Maria ; Häger, Pietro (2016) How to offer luxury products on the Internet : the influence of online assortment decisions and online purchase options on brand equity. Open Access In: 2016 Global Marketing Conference at Hong Kong "Bridging Asia and the World: Global Platform for Interface between Marketing and Management" : 21st-24th July, 2016 Conrad Hong Kong, Hong Kong : proceedings 2016 Hong Kong [Conference or workshop publication]
[img]
Preview

Albrecht, Carmen-Maria ; Hattula, Stefan ; Bornemann, Torsten ; Hoyer, Wayne D. (2016) Customer response to interactional service experience - The role of interaction environment. Open Access Journal of Service Management 27 5 704-729 [Article]
[img]
Preview

2015

Aaker, David A. ; Stahl, Florian ; Stöckle, Felix (2015) Marken erfolgreich gestalten. Wiesbaden [Book]

2014

Halbheer, Daniel ; Stahl, Florian ; Koenigsberg, Oded ; Lehmann, Donald R. (2014) Choosing a Digital Content Strategy: How Much Should be Free? International Journal of Research in Marketing : IJRM 31 2 192-206 [Article]

Albrecht, Carmen-Maria ; Hattula, Stefan ; Bornemann, Torsten ; Hoyer, Wayne D. (2014) Asymmetric Effects of Causal Attribution in Service Encounters. In: Paradigm shifts & interactions : conference proceedings : EMAC 2014, European Marketing Academy, 43rd Annual Conference, Valencia, June 3-6 2014 Brussels [Conference or workshop publication]

Albrecht, Carmen-Maria ; Hattula, Stefan ; Bornemann, Torsten ; Würth, Julian (2014) You are Forgiven: Cause Uncontrollability and Negative Emotional Contagion. In: Making a difference : proceedings, vol. XLI ; [the 44th Annual Conference of the Association for Consumer Research (ACR) was held at ... Chicago, Ill., October 2 - 6, 2013] 2014 Duluth, Minn. [Conference or workshop publication]

2013

Albrecht, Carmen-Maria ; Backhaus, Christof ; Gurzki, Hannes ; Woisetschläger, David M. (2013) Drivers of Brand Extension Success: What Really Matters for Luxury Brands. Psychology & Marketing 30 8 647-659 [Article]

Albrecht, Carmen-Maria ; Bauer, Hans H. ; Bergner, Kai ; Gogia, Tamara ; Sprott, David E. (2013) Predicting Preventive Health Behavior: The Effects of Self-Prophecy and Self-Efficacy. In: The Changing Role of Policy in Consumer Well-Being : 2013 Marketing & Public Policy Conference, May 30 – June 1, 2013 Washington, D.C. 2013 Washington, DC [Conference or workshop publication]

Albrecht, Carmen-Maria ; Bauer, Hans H. ; Bergner, Kai ; Gogia, Tamara ; Sprott, David E. (2013) Self-Efficacy and Self-Prophecy Effects on Preventive Health Behavior. In: Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; Chicago, Illinois, USA, 17 - 19 August 2012 2013 Chicago, Ill. ; Red Hook, NY [Conference or workshop publication]

Hoefkens, Christine ; Valli, Veronica ; Mazzocchi, Mario ; Traill, W. Bruce ; Verbeke, Wim (2013) European consumers' perceived seriousness of their eating habits relative to other personal health risks. Preventive Medicine : PM 57 5 618-622 [Article]

2012

Stahl, Florian ; Heitmann, Mark ; Lehmann, Donald R. ; Neslin, Scott A. (2012) The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin. Journal of Marketing : JM 76 4 44-63 [Article]

2011

Ansari, Asim ; Koenigsberg, Oded ; Stahl, Florian (2011) Modeling Multiple Relationships in Social Networks. Journal of Marketing Research : JMR 48 4 713-728 [Article]

2009

Stahl, Florian ; Herrmann, Andreas (2009) Versionierung und Preisbündelung bei digitalen Produkten: Welche Formen der Differenzierung erhöhen die Nachfrage und den Umsatz? Die Unternehmung : Swiss Journal of Business Research and Practice 63 3 327-345 [Article]

2006

Stahl, Florian ; Maass, Wolfgang (2006) Adoption and Diffusion in Electronic Markets: An Empirical Analysis of Attributes influencing the Adoption of Paid Content. Electronic Markets 16 3 233-244 [Article]

2005

Stahl, Florian (2005) Paid Content : Strategien zur Preisgestaltung beim elektronischen Handel mit digitalen Inhalten. Wiesbaden [Book]

2004

Stahl, Florian ; Schäfer, Marc-Frederic ; Maass, Wolfgang (2004) Strategies for Selling Paid Content on Newspaper and Magazine Web Sites: An Empirical Analysis of Bundling and Splitting of News and Magazine Articles. JMM : The International Journal on Media Management 6 1/2 59-66 [Article]

2003

Stiglbauer, Alfred ; Stahl, Florian ; Winter-Ebmer, Rudolf ; Zweimüller, Josef (2003) Job Creation and Job Destruction in a Regulated Labour Market. Empirica 30 2 127-148 [Article]

Stahl, Florian (2003) Content Management Handbuch : Strategien, Theorien und Systeme für erfolgreiches Content Management. Zürich [Book]

This list was created automatically on Tue Apr 23 13:01:42 2019 CEST