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2019

Gruner, Richard L. ; Vomberg, Arnd ; Homburg, Christian ; Lukas, Bryan A. (2019) Supporting new product launches with social media communication and online advertising: Sales volume and profit implications. Journal of Product Innovation Management 36 2 172-195 [Article]

2018

Vomberg, Arnd ; Homburg, Christian ; Mühlhäuser, Stephan (2018) Managing multichannel sales systems: managing manufacturer-sales partner relationships in B2B industries. [Conference presentation]

Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd (2018) Long-term consumer responses to dynamic pricing. [Conference presentation]

Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd (2018) Do consumers learn from dynamic pricing incidents? How different types of dynamic pricing affect consumer trust and search over time. In: Integrating paradigms in a world where marketing Is everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings 2018 Chicago, Ill. [Conference or workshop publication]

Vomberg, Arnd ; Homburg, Christian ; Mühlhäuser, Stephan (2018) Relationships in multichannel sales systems : the impact of bureaucratic governance on manufacturers’ and sales partners’ performance. In: Integrating Paradigms in a World Where Marketing Is Everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings 2018 Chicago, Ill. [Conference or workshop publication]

Gwinner, Olivia ; Vomberg, Arnd ; Homburg, Christian (2018) Organizing for successful customer reacquisition management. [Conference presentation]

2017

Vomberg, Arnd ; Homburg, Christian (2017) Basking in Reflected Glory? The Influence of Brand Equity on High Performance Work Systems. [Conference presentation]

Vomberg, Arnd ; Homburg, Christian (2017) Basking in Reflected Glory? On the Influence of Brand Equity on Strategic HRM. [Conference presentation]

Vomberg, Arnd ; Röcker, Leonie ; Homburg, Christian (2017) Can Control Mechanisms for Managers Help to Bridge the Gap between Marketing and Sales? [Conference presentation]

Vomberg, Arnd ; Mühlhäuser, Stephan ; Homburg, Christian (2017) Should Functional Units Be Ambidextrous? Balancing Exploitation and Exploration in Sales Units. [Conference presentation]

Gwinner, Olivia ; Vomberg, Arnd ; Homburg, Christian (2017) Customer reacquisition in business-to-business contexts : it’s not what you do, it’s how you do it. In: Summer AMA Conference 2017: Innovation & Sustainability in Marketing : proceedings of a meeting held 4-6 August 2017, San Francisco, California, USA 2017 Chicago, IL ; Red Hook, NY [Conference or workshop publication]

Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd (2017) How should companies set prices in offline and online channels? : comparing responses across consumer segments in a multichannel environment. In: Summer AMA Conference 2017: Innovation & Sustainability in Marketing : proceedings of a meeting held 4-6 August 2017, San Francisco, California, USA 2017 Chicago, IL ; Red Hook, NY [Conference or workshop publication]

2016

Röcker, Leonie ; Homburg, Christian ; Vomberg, Arnd (2016) Which Characteristics Make a Difference? Comparing Successful Managers in Marketing and Sales. [Conference presentation]

Vomberg, Arnd ; Homburg, Christian (2016) How Does Brand Equity Affect SHRM? [Conference presentation]

Homburg, Christian ; Mühlhäuser, Stephan ; Vomberg, Arnd (2016) Die erfolgreiche Steuerung von Vertriebspartnern in Mehrkanalvertriebssystemen. Open Access Mannheim [Working paper]
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2015

Homburg, Christian ; Mühlhäuser, Stephan ; Vomberg, Arnd (2015) Der Einfluss von Stabilität und Flexibilität auf den Vertriebserfolg. Mannheim [Working paper]

Homburg, Christian ; Röcker, Leonie ; Vomberg, Arnd (2015) Erfolgreiche Führung in Marketing und Vertrieb. Open Access Mannheim [Working paper]
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Mühlhäuser, Stephan ; Homburg, Christian ; Vomberg, Arnd (2015) Investigating the Role of Continuity and Change in Sales Systems: An Ambidextrous Perspective. [Conference presentation]

2014

Vomberg, Arnd (2014) Brand Equity and Strategic Human Resource Management: Can Companies Bask in the Glory of Their Brands? [Conference presentation]

Vomberg, Arnd (2014) Wertorientiertes Marketing und Human Resource Management : Marken und Mitarbeiter als Treiber des Unternehmenswerts. Wiesbaden [Book]

This list was created automatically on Wed Apr 24 13:07:51 2019 CEST